One way that COVID-19 affected our Clemson student body was the cancellation of our beloved Spring Ring Ceremony. Purchasing a ring and attending the ceremony is not only a popular tradition, but a major milestone in the journey of a Clemson student. With the cancellation of this event, we were left with the task of safely and securely distributing more than 1,600 Clemson Rings to students who had mostly moved back home to varying locations across the country. We didn't want to just simply ship them their ring. We instead wanted to create an experience and provide each student with a celebratory moment to lift their hearts and minds in this unprecedented time.
The Clemson Alumni Ring Box was a way to package their ring surrounded in Clemson Spirit. The design included familiar graphics that were originally used to promote the Spring Ring Ceremony, a written note from the Clemson Alumni Association Executive Director, a link to the Clemson Ring Tradition video used in the ceremony, as well as an audio recording of our Alma Mater and a special message from our University President that would automatically play once the box lid was opened.
Together, we believe this unique package provided the students with more than just their ring, it provided them with a positive reminder of their Clemson home.
2020 Graphic Design USA (GDUSA) InHouse Design Award – Packaging
2020 Council for Advancement and Support of Education (CASE) District III Gold Award – Alumni Relations/Alumni Relations Pivot
2020 CASE District III Grand Gold Award – Design: Specialty Pieces
2021 CASE Circle of Excellence Silver Award – Design: Specialty Pieces
2021 University & College Designers Association (UCDA) Award of Excellence – Imprinted Materials
2021 UCDA Award of Excellence – Special Publication: Alumni