The Council of Alumni Marketing and Membership Professionals (CAMMP) is a network of more than 450 individuals focused on the needs of membership and marketing programs in the alumni relations profession. Each year CAMMP holds a conference for members of their organization, hosted by one of the member schools. In 2020 and 2021 the conference was held virtually, which posed the unique challenge of having to brand the conference that typically relied on the host institution's brand style for that year's conference.
In the case of the virtual conference, I instead wanted to represent ALL of the prior hosts, since the virtual conference wasn't tied to any particular college or university. So for this logo I chose the main brand color for each school that had hosted an in-person conference, and kept the main name CAMMP in white.
2021 VIRTUAL CONFERENCE SOCIAL GRAPHIC
2021 SIMPLIFIED SOCIAL GRAPHIC
2020 VIRTUAL EXPERIENCE LOGO REVEAL VIDEO